Olga Ivankov Magisto is an AI-driven video editing platform that transforms raw footage into polished, professional videos. Launched in 2010, Magisto uses artificial intelligence to analyze video content, select the best parts, and add effects, transitions, and music. This process simplifies video editing, making it accessible to users with no prior experience. If you’re looking forward to using Magisto, this updated Magisto review can help you make an informed choice. After all, Magisto rdoes educe the time and effort typically required to produce high-quality videos. If you’re not a professional editor, you can still use this to upload your footage, choose a video style, and let Magisto handle the rest, resulting in a ready-to-share video in minutes. Before we talk more about Magisto, it is important to know that Magisto was accquired by Vimeo in 2019.
If you don’t know about Vimeo, here’s detailed guide: What is Vimeo? Is it the Best Video Hosting Platform for Marketers
Why Use Magisto
The best part about using Magisto is that its AI capabilities extend to analyzing emotions and selecting the most impactful moments in the footage. This ensures that the final product is not only visually appealing but also emotionally engaging. With Magisto, users can create everything from social media clips and promotional videos to personal stories and presentations, all with ease.
How to Use Magisto
Magisto functions by leveraging advanced AI and machine learning technologies to automate the video editing process. Here’s a breakdown of how it works:
- Upload Footage: Users start by uploading their video clips and photos to the Magisto platform. This can be done via the web or mobile app, making it convenient for on-the-go editing.
- Select a Style: Magisto offers a variety of editing styles, each with its own set of filters, effects, and transitions. Users can choose a style that best fits the mood and purpose of their video.
- Choose Music: Users can select music from Magisto’s extensive library or upload their own tracks. The platform’s AI will sync the music with the video to create a cohesive and engaging final product.
- AI Analysis: Magisto’s AI analyzes the uploaded footage to identify key elements such as faces, speech, and action sequences. It also considers the chosen style and music to create a video that matches the user’s vision.
- Editing and Enhancement: The AI then automatically edits the video, selecting the best parts of the footage, applying the chosen style, and syncing the music. This process includes adding transitions, effects, and enhancements to create a professional-looking video.
- Preview and Edit: Once the initial edit is complete, users can preview the video and make any necessary adjustments. Magisto provides tools for fine-tuning the video, including trimming clips, adding text, and adjusting audio levels.
- Export and Share: After finalizing the video, users can export it in various formats and resolutions. Magisto also offers options for directly sharing the video on social media platforms or embedding it on websites.
Magisto’s AI-driven approach significantly reduces the complexity of video editing, making it accessible to users of all skill levels.
How to Set Up an Account on Magisto
Setting up an account on Magisto is a straightforward process designed to get you creating videos quickly. Here’s a step-by-step guide:
- Visit the Website: Go to Magisto’s official website or download the Magisto app from the App Store or Google Play Store.
- Sign Up: Click the “Sign Up” or “Get Started” button. You’ll be prompted to enter your email address and create a password. Alternatively, you can sign up using your Google or Facebook account for quicker access.
- Choose a Plan: Magisto offers several pricing plans. You can start with a free trial to explore the platform’s features before committing to a paid plan. Select the plan that best fits your needs.
- Verification: After selecting a plan, you’ll receive a verification email. Click the link in the email to verify your account.
- Complete Your Profile: Once your account is verified, complete your profile by adding necessary information, such as your name and business details. This helps personalize your experience on the platform.
- Payment Information: If you selected a paid plan, you’ll need to enter your payment details. Magisto supports various payment methods, including credit cards and PayPal.
- Start Creating: With your account set up, you can start creating videos. Upload your footage, select a style, add music, and let Magisto’s AI handle the rest.
Magisto provides tutorials and guides to help new users navigate the platform, ensuring a smooth onboarding process.
Magisto Pricing
Magisto offers several pricing tiers to cater to different user needs. Here’s a breakdown of the current pricing plans:
- Premium Plan
Priced at $4.99 per month, this plan is ideal for individuals and small businesses. It includes access to basic features, HD downloads, and 10 minutes of continuous video length.
- Professional Plan
At $9.99 per month, the Professional Plan is suitable for marketers and businesses. It includes all Premium features, plus higher video quality, longer video lengths, custom branding, and professional editing styles.
- Business Plan
The Business Plan costs $34.99 per month and is designed for larger organizations. It includes all Professional features, along with advanced marketing tools, analytics, and collaboration options.
- Enterprise Plan
For enterprises with specific needs, Magisto offers custom pricing. This plan includes all Business features, plus dedicated account management, enhanced security options, and integration with other enterprise tools.
- Educational and Non-Profit Discounts
Magisto provides discounted rates for educational institutions and non-profit organizations, making it more accessible for these groups to leverage AI video technology.
Magisto’s pricing is competitive, considering the extensive features and capabilities it offers. The different plans ensure that users can find an option that fits their budget and needs.
What are the Advantages of Using Magisto?
Magisto offers several advantages that make it a valuable tool for video content creation. Magisto’s user-friendly interface makes video creation accessible to everyone, regardless of their technical skills. The platform guides users through each step, simplifying the process.
Time Efficiency
Traditional video production is often time-consuming. Magisto significantly reduces the time required to create videos. Users can transform raw footage into polished videos in minutes.
Cost Savings
Magisto eliminates the need for expensive video production equipment and teams. This makes it a cost-effective solution for businesses and individuals alike.
High-Quality Videos
Magisto’s AI ensures that the videos are professional and engaging. The platform’s advanced technology synchronizes visuals, text, and audio seamlessly.
Customization
Users can customize various elements of their videos, including text overlays, fonts, colors, and transitions. This allows for personalized and brand-aligned content.
Versatility
Magisto can be used for a wide range of purposes, from marketing and social media to education and training. Its versatility makes it suitable for different industries and applications.
Mobile Access
With the Magisto app, users can create and edit videos on the go. This mobile access is particularly beneficial for social media managers and content creators who need to produce videos quickly.
What are the Disadvantages of Magisto?
Despite its numerous advantages, Magisto has some drawbacks.
- Limited Free Plan: The free plan offers limited functionality, with a cap on the number of videos that can be created and exported each month. Users need to upgrade to a paid plan for full access to features.
- Customization Limitations: While Magisto offers customization options, advanced features such as custom branding and enhanced editing tools are only available in higher-tier plans.
- AI Limitations: Although Magisto’s AI is advanced, it is not perfect. There can be occasional mismatches between footage and the selected style, requiring manual adjustments. Users need to review the final product carefully to ensure quality.
- Internet Dependence: As a cloud-based platform, Magisto requires a stable internet connection. This can be a limitation for users in areas with poor connectivity.
- Learning Curve: While Magisto is user-friendly, there is still a learning curve for new users. It might take some time to fully understand and utilize all the features effectively.
Magisto Alternatives
Several competitors offer similar AI video creation services. Here are some of the notable ones:
- Animoto: Animoto allows users to create videos using pre-built templates and stock footage. It’s geared towards marketers and social media managers. Unlike Magisto, it doesn’t use AI to edit videos automatically but offers a variety of editing tools.
- Pictory: Pictory uses AI to turn text content into engaging videos. It’s suitable for creating marketing videos and social media content. While it doesn’t focus on raw footage like Magisto, it offers automated video editing and summarization features.
- WeVideo: WeVideo is an online video editing platform that provides tools for creating and editing videos. It includes features like green screen, slow motion, and voiceover, making it a strong competitor. However, it doesn’t offer AI-driven editing like Magisto.
- Lumen5: Lumen5 transforms blog posts and articles into engaging videos using AI. It’s a great tool for content marketers and bloggers. Like Pictory, it offers automated video creation and editing tools but focuses more on turning existing text into video content.
- Adobe Spark: Adobe Spark offers a suite of tools for creating videos, graphics, and web pages. It provides templates and design options, but doesn’t use AI for video editing. It’s more suited for users who prefer a hands-on approach to video creation.
Latest Upgrades and Improvements in Magisto (Up to June 2024)
Magisto has introduced numerous updates in 2024, focusing on enhancing video creation capabilities and improving user experience. Below is a timeline of the most recent updates and improvements up to June 2024.
01/10/24 – New Magisto Experience
- Launched with a completely redesigned user interface.
- Added more intuitive features for easier video creation .
02/15/24 – Enhanced Video Templates
- Introduced over 100 new video templates.
- Templates are customizable with colors, fonts, stickers, and text.
03/20/24 – Advanced Editor Tools
- Improved B-roll feature for iOS and Android.
- Enhanced tools for setting scene duration and text design .
04/18/24 – Custom Fonts and Styles
- Added 50+ new custom fonts and a 3-color palette system.
- Introduced cleaner, trendier designs and styles.
05/05/24 – Custom Trim and Layout Options
- New custom trim tool for precise editing.
- Enhanced options for selecting video layout and orientation.
06/01/24 – Improved Collaboration Features
- Teams Plan now supports collaboration with up to 20 colleagues.
- Allows easier sharing and editing among team members .
06/20/24 – Integration with Popular Tools
- Enhanced integration with Dropbox, Google, and Facebook.
- Simplifies the use of existing media from connected accounts.
FAQs
1. What is Magisto used for?
Magisto is used for creating AI-generated videos from raw footage. It’s ideal for marketing, social media, and personal projects.
2. How long does it take to create a video on Magisto?
Creating a video on Magisto typically takes a few minutes. The exact time depends on the length and complexity of the footage.
3. Can I use Magisto for free?
Magisto offers a limited free plan that allows users to create and export a few videos per month. For full access, you need to subscribe to one of their paid plans.
4. How many styles does Magisto offer?
Magisto offers a variety of editing styles, each with its own set of filters, effects, and transitions.
5. Can I upload my own music to Magisto?
Yes, Magisto allows users to upload their own music to customize their videos.
